The original article can be found here.
Article highlights:
- Competition economists on Monday argued for and against the sale of the Strongbow brand as a condition of Heineken and Distell’s proposed merger.
- Heineken said the sale of its licence for Strongbow in SA removed any overlap between Heineken and Distell, which owns local brands Hunter’s and Savanna.
- However, SAB owner AB InBev said the argument that any overlap between Heineken and Distell was removed by the disposal of Strongbow did not hold true in practice.
