HomeChoice becomes more digitally savvy – but its textiles business remains a winner

The original article can be found here.

Article highlights:

  • HomeChoice International’s digital strategy has resulted in 73% of its transactions taking place on digital platforms in the first six months of 2022.
  • HiL sells products across different categories in addition to homeware, such as baby products, appliances and electronics.
  • The group has seen strong demand for textiles, which are its traditional core business.