How tourism SMEs can increase market share and profitability this year and beyond

The original article can be found here.

Article highlights:

  • Taking into account that technology is a proven economic enabler in South Africa, the possibility of technology as a solution also applies to a sector like tourism, as an isolated part of the economy.
  • Small businesses in the tourism sector have been particularly hard hit by the pandemic’s fallout, but guest houses and B&B’s.
  • To stand out in 2022 and beyond, tourism and hospitality professionals need to take advantage of the advancement of technology in order to appeal to active, modern-day travellers.