Strategies that drive success

Charles Phiri
Associate: Indalo Business Consulting

Success is measured differently from person to person. One person may measure success by the amount of Blue-Chip companies they are able to build over a certain number of years. For others, it is the ability to retire comfortably.

The Pandemic has taught us a valuable lesson, measuring success is a goal post that continuously shifting. The entrepreneur that wants to create these Blue-Chip companies may find that these companies are financially distressed and his immediate goal would be to return these companies to a profitable core and focus on growth at a later stage. This is what every business strategist means when they say that companies need to be agile.

The success of any company is a reflection of its leadership. As a leader, are you playing at the highest level? I recently read an article on entepreneur.com which provided – what it calls – five rock solid leadership strategies that will drive success.

Clearly define the company’s mission and values
The article points out that a company’s clearly defined mission and values are the foundation for company culture. When starting a company, one of the first things to address is creating the company’s mission and values.

Step number one for creating the company’s mission and values is to engage the entire team so everyone feels like part of the process. By including your team in the creation of the company’s mission and values, you build a sense of inclusion and help team members embrace the mission and values on a deeper level.

The article adds that, for companies that already have clearly defined mission and values, do all company employees know the mission and values? Team members at all levels should be able to communicate them.

Practice full operational engagement
As a leader, one of the most important actions you can take is being fully engaged in your company. All too often, leaders lose touch with the nuts and bolts of their businesses. Many Millennials tend to be over-delegators, and they delegate almost every component of their business to the point they are not able to make the right high-level decisions for their business. This is because they lack a clear understanding of what is happening at the ground level.

The article points out that the front-line workers of an organization tend to be the ones who are directly interacting with customers. When leaders rely on their executive team to find out front-line information, there is much that can get lost in translation. A fully engaged leader knows exactly what is happening on the front line of his or her company and doesn’t hide in an ivory tower and rely on others to get a pulse for the business.

Full engagement in your company requires discipline as well as humility. A fully engaged CEO is one that regularly communicates directly to the front-line workers and listens carefully. Great questions to ask front-line workers are do you feel supported? and what can we do to improve and provide you with more support?

You need to prioritise numbers
Photo By: Karolina Grabowska via Pexels

Prioritise numbers
All leadership executives should not only be well versed in the profit & loss statement of the company,  but should also know their numbers cold. When I ask an entrepreneur what his or her revenue and profit is and he or she studders or provides a rough estimate, it is quite clear that he or she is not prioritising numbers, and this is a red flag.

The article adds that leaders should be reviewing their numbers daily and have clearly defined financial targets. Founders and CEOs should constantly drill their teams on the numbers to ensure they are making love to their numbers and are dialled into the company’s financial performance.

Create a success road map
It is critical to identify the key metrics for your business that drive success. By creating a road map and identifying the specific actions needed for achievement, you work to close the gap between where you are and success.

The article points out that every member of the leadership team should have a clearly defined road map for his or her department. For example, the CEO should have a clear road map with actionable strategies on the road to $100 million in revenue, and the CMO should have a clear road map on the road to 1 million engaged followers on Instagram.

Utilize action-oriented meeting minutes
The article adds that, too often, companies have meetings, and nothing gets done afterward. In this case, meetings can be a waste of time. It is a critical to have a dedicated member of the team send out action-oriented meeting minutes directly after every team meeting to everyone who attended the meeting. Whether it is a Zoom meeting or in-person meeting, if there is no follow-up, the meeting loses value.

Consider how well your company executes the leadership strategies listed above and implement changes where necessary to reach new levels of success.

Charles Phiri is an Associate at Indalo Business Consulting