The original article can be found here.
Article highlights:
- There are still television diamonds – people who like TV so much that they’re willing to pay money for it.
- But a big ongoing trend and seismic South African consumer content change is fast reshaping what, and how much, people who pay for television are willing to pay for.
- The important thing to look at is abbreviation, an acronym that we call ARPU and it stands for average revenue per user.
