Shifting Consumer Behaviour Forces Evolution of the Mall

Shopping malls will look dramatically different in the future. Photo by: Sunyu Kim - Pexels

The original article can be found here.

Article highlights:

– Malls today have evolved to meet changes in consumer behaviour, and it seems another phase of the mall’s evolution is upon us;

– Retailers are accelerating their digital strategies to keep up with the boom in e-commerce and the changing nature of consumer demand;

– Gordon Brothers agrees with the industry-wide belief that some of these pandemic-accelerated shifts are here to stay;

– While the pandemic accelerated the department store industry’s struggle, retailers that were once unable to enter class A malls or shopping centres are now being welcomed by landlords; and

– Like traditional e-commerce, which quickly became the preferred shopping channel for millions of consumers during the pandemic, buy online, pick up in store and curbside options are here to stay.