The original article can be found here.
Article highlights:
- The Foschini Group says online customers spend about 250% more than store-only shoppers, on average.
- Its omni-channel shoppers spent 520% more than store-only shoppers in the past 12 months.
- Online sales now contribute 5% to the fashion retail group’s total sales, and it’s investing heavily to grow that to 20%-25% in the next four years.
