Exposing a leader’s vulnerability may steer a company towards profitability

Jonathan Faurie
Founder: Turnaround Talk

Turnaround professionals have seen the following situation all too often. A young, talented students graduates from university with a degree in business. He/she is snapped up by a company and is quickly thrust into a talent management programme which fast track’s the refinement of the hard skills learned at university in the skills necessary to succeed in the business world. Leaders cannot be fast tracked.

These talented individuals quickly learn that companies demand that their teams show operational efficiency and perfection. The talented individual (who is the team leader), tries to lead their team by being the smartest person in the room.

Over the last two years, companies have faced disruption and these talented individuals are no longer meeting client expectations and they are losing team members (even when a matched offer is placed on the table). The talented individuals are then placed into a leadership management programme where their vulnerabilities are exposed.

Depending on the number of talented individuals in the company, and the impact they have in the running of the company, this may lead to financial distress. When addressing management issues, how do turnaround professionals teach their clients to build confidence about showing their vulnerability around the mistakes that they made in the past?

How leaders show confident vulnerability

The HBR article points out that it is hard for many leaders to use their uncertainty and vulnerability to their advantage. Even though this style of leadership works better than dominance in high-change environments, that doesn’t mean it feels good. In fact, the feeling of wanting to hide our limitations is exactly what makes many leaders feel imposter syndrome in the first place, especially when they get promoted into new positions and are forming new relationships.

Of course, great leadership is not about being weak. Even in fast-changing environments where humility and learning mindsets are needed, leaders who only advertise weaknesses can seem unconfident. So how do you strike the right balance? Here’s how to show vulnerability with skill.

Vulnerabilities are often exposed in leadership workshops
Photo By: Canva

Leaders must normalize learning

How do you talk to yourself and your team when you’re trying something new? Our self-talk and the language we use is important. If we’re not careful, we can make learning feel like failure as soon as it isn’t going perfectly.

The HBR article adds that, during Covid lockdown, lots of us had to learn how to do our jobs in new ways. For example, I had to start teaching to a camera instead of a room full of people. The first few attempts, I was badly missing all the cues of social interaction, my mouth went dry, and I didn’t know where to put my hands. The camera made me feel unnatural and I was not impressing senior leaders the way I wanted to. My brain started telling me I was failing. But really, I was learning.

The first step in confident vulnerability is using language — with ourselves and with others — that helps us remember that learning comes with practice. At these pivotal moments when we are feeling vulnerable, we need to talk to ourselves and others with phrases like, “The brain is a muscle that gets stronger with practice” and “Nobody ever walked before they fell.” Language lets leaders model that it’s human, and normal, to learn and make mistakes.

Leaders must share crucible moments

Next, you can create long-term improvements in your team’s psychological safety by sharing some of your personal developmental journey. Talk to your team about times in your life when you stumbled and got constructive feedback that you needed to improve and adapt. When leaders reveal their trip-ups and failures — rather than hiding them — they are seen as more approachable and less arrogant. Revealing these learning moments also signals that you are not threatened by feedback.

For example, one study asked CEOs to report their feedback-sharing and feedback-seeking behaviors with their top management team. The organizations represented a wide range of industries, including pharmaceuticals, health care, business services, technology, software, telecommunications, government services, manufacturing, and consumer products and services. The results suggested that CEOs created greater psychological safety in their teams when they told them about past constructive criticism that they’d received. Revealing stories of pivotal moments when you had to adapt and learn helps you normalize and crystallize vulnerability and learning in your team.

The article points out that these results were replicated in another study — a longitudinal field experiment — showing that randomly assigning leaders to share vulnerable feedback increased team psychological safety one year later (whereas assigning leaders to seek feedback from employees did not). And get this: The data showed that leaders’ feedback-sharing of past learning does not jeopardize their reputations as effective and competent.

Of course, sharing shortcomings was not easy for the leaders. In fact, interviews with leaders and employees involved in the study suggested many found the vulnerability associated with sharing feedback as anxiety-provoking and awkward. These leaders reported feeling butterflies before the session, and felt anxious about undermining employees’ perceptions of their competence and confidence. As one leader said: “I was a little nervous about sharing development areas…This reinforced all of my insecurities that I have had over my career…I have always had impostor syndrome. I do not feel good enough.”

And, the positive effects on psychological safety did not emerge immediately. While some employees were surprised and uncomfortable, others were initially skeptical or even suspicious of the leaders’ intentions. “It was mostly crickets,” was how one leader described employees’ immediate reaction to feedback sharing. “I looked around the room and everyone was quiet.” Another leader said that “there was a little ‘deer in the headlights’ look — and ‘why are you doing this?’ looks.”

However, the very fact that sharing vulnerable learning moments is difficult is what makes it work. Traditionally, leaders are expected to project strength, confidence, and competence. So when a leader admits to shortcomings and failures, employees are likely to be surprised and have to make sense of the situation. In other words, it makes them think harder about what the leader is doing. In the study, both leaders and employees became convinced that over time feedback sharing helped to normalize vulnerability. The feedback-sharing motivated leaders to maintain a commitment to sharing and motivated employees to reciprocate with their own learning moments. Across time, it was those interactions and conversations that made leaders more comfortable opening up, and made employees more comfortable speaking up.

Leaders need to show they have learned form failure
Photo By: Canva

Show moral humility

The article points out that leaders know they are being watched for their attention to moral and ethical issues. And, given the frequency of ethical lapses in the workplace, leaders need ways motivate ethical behaviour in their teams.

Unfortunately, your efforts to influence others to behave morally can result in negative reactions. For example, when leaders promote a high standard of moral values it can sometimes lead to perceptions of hypocrisy and disenchantment. This can make followers morally “detach” or trivialize moral standards.

Ironically, when it comes to promoting moral standards, it works better for leaders to show moral humility. There are two ways that leaders can do this. First, you can show awareness of times you made mistakes in solving ethical issues. Second, you can demonstrate you are open to the ideas of others in solving ethical issues. By showing appreciation for the moral strengths of others, and by acknowledging that others have knowledge and skills in solving ethical dilemmas, a leader initiates moral focus and dialogue, but disarms followers’ perceptions of moral superiority.

The article adds that, for example, in one study of 13 organizations in China — including manufacturing, real-estate, and high-tech — researchers studied 64 leaders and 295 followers in different functions including research, production, sales, and other functions. A second follow-up study was conducted with 250 participants in the United States. Results from both studies showed that followers were less likely to commit unethical behaviours (such as falsifying receipts to get reimbursed) when leaders discussed times they made mistakes in solving ethical issues, and were more open to followers’ input when solving ethical issues.

Followers also contributed more prosocial behaviour when they perceived their leaders to be humble when it comes to moral issues. For example, followers were more likely to help others who have been absent from work, and more willing to help others who have heavy workloads. These unpaid discretionary efforts were more likely because followers saw it as the right thing to do, which was more likely when the leader showed moral humility rather than moral superiority.

Humility has been called “that crest of human excellence between arrogance and lowliness.” But that doesn’t make it easy, and many leaders are left wondering, “What can I actually do to create greater psychological safety and adaptability in my team?” In the end, confident vulnerability means that leaders can own their imposter syndrome by putting their self-doubts to work for them.